Building direct marketing relationships since 1963!

We incorporate social style appeals that will allow you to interact with customers and prospective buyers within their comfort zones or social styles.

Every person has a basic social style in which he or she feels most comfortable.

By using social style appeals in direct marketing campaigns you improve responses and continue to develop good relationships with customers.

Try the social style survey and we'll show you the powerful results... it's free.

The MailPower Supplements

Appreciate

  • Keeping customers

  • Re-enforcing purchase decisions

  • Nurturing favourable disposition

  • Cement existing loyalties

  • Maintaining contact

  • Building loyalty and goodwill

Bring'em Back

  • Winning back customers you have lost

  • Offer incentive to bring back lost customers

Convince

  • Upgrading customers

  • Offer opportunity to purchase at different volume or price levels and employ means of lifting the value of the transaction

  • Offer inducements to increase value of purchase

Different

  • Selling different products or services

  • Offer other products or services in your range

  • Profiling customers for each product or allied product groups

Event

  • Acquiring new customers through event creation

  • Develop a customer acquisition plan

  • One-step approach to acquire new customers (the one-step attempts to convert a prospect into a customer through a single communication)

  • Two-step approach (solicit leads in the first step)

  • Follow up the second step

  • Cultivating sources of referrals